Fashion Project,
2024.
(Art direction, photography, clothes and graphic design, film, project management, production)
Fashion curation project featuring eight worlwide emerging designers (Ana Selivanova, Rafaela Pestritu...) through an editorial photoshoot, a publication, a runway and an event in London.
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Photography,
2022-Ongoing.
Junya Watanabe, Valentino, Jean-Paul Gaultier, Isabel Marant...
Photography on runways and presentations during Paris and London Fashion Weeks for magazines and brands.
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Publication,
21x25cm, 120gsm,
2024.
Design, writing and making of a serie of two complementary books.
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Photography,
2021-Ongoing.
Street analog photography, art and experimenations.
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Publication,
17,6x25cm, 120gsm,
2024.
Design and making of a zine about cinema.
work@julesfoad.com
His practice fuses analogue processes; film photography, printmaking, rework garments, object/space design; with digital craft spanning graphic design, video editing, UX and online media.
Whether orchestrating a brand campaign, co-producing and curating live events, crafting films or publishing a book, Jules constructs emotive and soulful pocket universes; characterised by restless composition, muted colour palette, raw texture and minimal contextual detail.
The real through-line being the method: culture first, credit shared, polish kept just shy of perfection.
As co-founder of Le2 Studios (Paris, garment-driven art lab) and Debut Collective (London, music-events platform), he aims to champion emerging voices and collaboration, curating open-format showcases that connect creatives and give fresh talents spaces to unfold their vision. Le2 and Debut following one rule: new voices first, doors wide, spotlight shared.
MA in Design for Art Direction.
(2 years)
BA in Business, Management, and Marketing,
France.
(3 years)
London,
2024
London College of Communication, Showcase
London,
2024
2024
‘Material Woman’ exhibition in London creates synergy of Arab women’s fashion and art, Arab News, by Tamara Turki,
2024
logging off is the only avant garde act left to do on the internet.
Fashion Campaign,
2024.
(art direction, photography, graphic design, video, production, strategy)
Brand and product campaign for an award-winning skin-hair care brand, including social media strategies, photoshoots and video content.
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Photography,
2022-Ongoing.
Various photography for magazines, brands and fashion projects.
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Creative Direction,
2023.
(art direction, photography, graphic, UI/UX and clothes design, video, production, branding, strategy)
Creation of a multidisciplinary creative brand and studio in Paris. Le2 envisioned a community where creatives can collaborate, and showcase their creations through events and clothes collections.
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Creative Direction,
2021-Ongoing.
(art direction, photography, graphic and merch design, video, production)
Developing visual identities for artists and albums through comprehensive projects that include art direction consulting, press and cover photography, graphic design, merchandise, and music videos.
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Website Design,
2025.
(art direction, UI, UX, graphic design)
Website creation for japanese jewellery designer, Seiichi Takeichi.