Fashion Project,
2024.
(Art direction, photography, clothes and graphic design, film, project management, production)
Fashion curation project featuring eight worlwide emerging designers (Ana Selivanova, Rafaela Pestritu...) through an editorial photoshoot, a publication, a runway and an event in London.
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Photography,
2022-Ongoing.
Junya Watanabe, Valentino, Jean-Paul Gaultier, Isabel Marant...
Photography on runways and presentations during Paris and London Fashion Weeks for magazines and brands.
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Publication,
14.8x21.0cm, 176 pages
2025.
Design, writing and making of an illustrated book.
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Photography,
2021-Ongoing.
Street analog photography, art and experimenations.
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Publication,
21x25cm, 120gsm,
2024.
Design, writing and making of a serie of two complementary books.
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Publication,
17,6x25cm, 120gsm,
2024.
Design and making of a zine about cinema.
work@julesfoad.com
His practice moves between analogue and digital, from film photography, print, and garment work to graphic design, video, and online media. He works hands-on across ideas and execution, often combining multiple mediums within a single project.
Whether directing a campaign, producing imagery, curating an event, or publishing a book, Jules focuses on building coherent visual worlds rooted in culture. Built around intuitive composition, muted colour palettes, and raw textures, his work aims to feel emotive and grounded, with a finish that values restraint, texture, and honesty.
Alongside his commercial work, Jules has designed, written, photographed, and published five independent books, and co-founded Le2 Studios in Paris and Debut Collective in London. Through Debut, he produced a large-scale event combining exhibition, runway, and live music, bringing together emerging designers, artists, and musicians. Both initiatives are driven by a simple principle: new voices first, doors wide, spotlight shared.
MA in Design for Art Direction.
London,
2024
London College of Communication, Showcase
London,
2024
2024
‘Material Woman’ exhibition in London creates synergy of Arab women’s fashion and art, Arab News, by Tamara Turki,
2024
logging off is the only avant garde act left to do on the internet.
SS26 Campaigns, Fashion Show and Lookbook,
2025.
(art direction, design, conceptualisation)
CHARLES JEFFREY LOVERBOY’s Spring/Summer 2026 collection, Prepared Piano, is a live, unscripted tribute to music making, staged inside the legendary Abbey Road Studios.
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Fashion Campaign,
2024.
(art direction, photography, graphic design, video, production, strategy)
Brand and product campaign for an award-winning skin-hair care brand, including social media strategies, photoshoots and video content.
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Photography,
2022-Ongoing.
Various photography for magazines, brands and fashion projects.
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Creative Direction,
2023.
(art direction, photography, graphic, UI/UX and clothes design, video, production, branding, strategy)
Creation of a multidisciplinary creative brand and studio in Paris. Le2 envisioned a community where creatives can collaborate, and showcase their creations through events and clothes collections.
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Creative Direction
2021-Ongoing.
(art direction, photography, graphic and merch design, videography, production)
Developing visual identities for artists (FKA Twigs, Necib, Volas, Keffran...) and albums through comprehensive projects that include art direction consulting, press and cover photography, graphic design, merchandise, and videos.
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Website Design,
2025.
(art direction, UI, UX, graphic design)
Website creation for japanese jewellery designer, Seiichi Takeichi.