COMMERCIAL
SELECTED WORKS

I.
Bistrot des Enfants Terribles
Fashion Project,
2024.

(Art direction, photography, clothes and graphic design, film, project management, production)

Fashion curation, publication and 500-guest runway event for eight international emerging designers.

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II.
Fashion Week
Photography,
2022-Ongoing.

Editorial photography at Paris and London Fashion Weeks. Single frames for magazines and brands and documentation.

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III.Studies
Photography,
2021-Ongoing.

Street film, art and ongoing experimentations. Personal practice.

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IV.
Another Hostile Morning & Kerosene
Publication,
14.8x21.0cm, 176 pages
2025.

176-page book of essays, fiction, scripts, letters and 35mm photography. With Seza Çetinkanat.

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V.
Fill The Void
Publication,
21x25cm, 120gsm,
2024.

Two complementary self-authored books. Design, writing and bookmaking.

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VI.
You’ll Never Do Anything Special
Publication,
17,6x25cm, 120gsm,
2024.

Self-published zine on cinema. Design and making.





















FOAD
jules foad
work@julesfoad.comJules is a France-born, London-based art director working across fashion, photography, film, graphic design, and spatial projects. His practice moves between analogue and digital: film photography, print, and garment work alongside graphic design, video, and online media. Whether directing a campaign, producing imagery, or publishing a book, the work aims to feel emotive and grounded, with a finish that values restraint, texture, and honesty.

Alongside his commercial work, Jules has authored five independent books — Bistrot des Enfants Terribles, Another Hostile Morning & Kerosene, Fill The Void (a pair), and You'll Never Do Anything Special — and co-founded Le2 Studios in Paris (2019) and Debut Collective in London (2024). Through Debut, he produced a large-scale event combining exhibition, runway, and live music. Both initiatives run on the same principle: new voices first, doors wide, spotlight shared.







EDUCATION
University of the Arts London (UAL), 
MA in Design for Art Direction
(Graduated with Distinction).



EXHIBITIONS
Debut, ‘1st Edition’
London,
2024

London College of Communication, Showcase
London,
2024



FEATURED
Charles Jeffrey Loverboy Spring 2026 Ready-to-Wear, Vogue Runway, 2025 (creative credit)

Young Emerging Designers: Les talents cachés de la Fashion week de Londres, Luxe Magazine, by Josephine Pentecoste, 2024 (photography credit)

Material Woman exhibition in London creates synergy of Arab women's fashion and art, Arab News, by Tamara Turki, 2024 (photography credit)



I.
Charles Jeffrey LOVERBOY
SS26 Campaigns, Fashion Show and Lookbook,
2025.

(visual communications, art direction, brand identity, graphic design, activation design)

Art direction for the SS26 Prepared Piano campaign: Abbey Road shoot, lookbook, digital rollout, Vogue Runway film.

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II.
Dizziak
Brand Campaign,
2024.

(art direction, photography, graphic design, video, production, strategy)

360 campaign for the ultra-hydrating beauty brand.

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III.
Campaigns
Photography,
2022-Ongoing.

Photography for magazines, brands and fashion projects. Jewellery, lookbooks, exhibition documentation, cars on film.

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IV.
Music
Creative Direction
2021-Ongoing.

(Art direction, photography, graphic design, typography, merch design, videography)

Visual identities for artists and album rollouts. Art direction, press and cover photography, design, video.

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V.
Seiichi Takeichi,
Website Design,
2025.

(Art direction, UI, UX, graphic design)

Website design for Seiichi Takeichi, a Japanese jewellery designer. The build prioritises object photography and quiet hierarchy, with the pace of a print catalogue.

Live at (www.)sei-takeichi.com





VI.Le2 Studios
Creative Direction,
2019–2025.

(Art direction,  photography, graphic, UI/UX and clothes design, video, production, branding, strategy)

Co-founded multidisciplinary creative brand and community hub in Paris. Identity, garments, campaigns, film. 

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