Fashion Project,
2024.
(art direction, photography, clothes and graphic design, film, project management, production)
Self-initiated fashion project at the intersection of hip-hop and contemporary design. Editorial, publication, and runway show at Night Tales, London. Eight emerging designers from eight countries.
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Photography,
2022-Ongoing.
Junya Watanabe, Valentino, Jean-Paul Gaultier, Isabel Marant...
Photography on runways and presentations during Paris and London Fashion Weeks for magazines and brands.
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Photography,
2021-Ongoing.
Personal photographic practice across portraits, still life, landscape, and travel. Film and digital. Prints on request.
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Publication,
14.8x21.0cm, 176 pages
2025.
Design, writing and making of an illustrated book.
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Publication,
21x25cm, 120gsm,
2024.
Design, writing and making of a serie of two complementary books.
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Publication,
17,6x25cm, 120gsm,
2024.
Design and making of a zine about cinema.
work@julesfoad.com
Alongside his commercial work, Jules has authored five independent books — Bistrot des Enfants Terribles, Another Hostile Morning & Kerosene, Fill The Void (a pair), and You'll Never Do Anything Special — and co-founded Le2 Studios in Paris (2019) and Debut Collective in London (2024). Through Debut, he produced a large-scale event combining exhibition, runway, and live music. Both initiatives run on the same principle: new voices first, doors wide, spotlight shared.
MA in Design for Art Direction
(Graduated with Distinction).
London,
2024
London College of Communication, Showcase
London,
2024
Young Emerging Designers: Les talents cachés de la Fashion week de Londres, Luxe Magazine, by Josephine Pentecoste, 2024 (photography credit)
Material Woman exhibition in London creates synergy of Arab women's fashion and art, Arab News, by Tamara Turki, 2024 (photography credit)
SS26 Campaigns, Fashion Show and Lookbook,
2025.
(art direction, design, conceptualisation)
CHARLES JEFFREY LOVERBOY’s Spring/Summer 2026 collection, Prepared Piano, is a live, unscripted tribute to music making, staged inside the legendary Abbey Road Studios.
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Brand Campaign,
2024.
(art direction, photography, graphic design, video, production, strategy)
360 campaign for the award-winning beauty range — three pillars (product, real people, editorial), shot on digital and on Portra 400 film.
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Photography,
2022-Ongoing.
Photography commissioned for magazines, brands, and fashion projects. Editorial range across portraits, lookbooks, exhibition documentation, and special-edition print.
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Creative Direction
2021-Ongoing.
(art direction, photography, graphic and merch design, videography, production)
Developing visual identities for artists (FKA Twigs, Necib, Volas, Keffran...) and albums through comprehensive projects that include art direction consulting, press and cover photography, graphic design, merchandise, and videos.
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Website Design,
2025.
(art direction, UI, UX, graphic design)
Website design for Seiichi Takeichi, a Japanese jewellery designer. The build prioritises object photography and quiet hierarchy, with the pace of a print catalogue.
Live at (www.)sei-takeichi.com
Creative Direction,
2019–2025.
(art direction, photography, graphic, UI/UX and clothes design, video, production, branding, strategy)
Creation of a multidisciplinary creative brand and studio in Paris. Le2 envisioned a community where creatives can collaborate, and showcase their creations through events and clothes collections.
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