Name︎︎︎
Dizziak
Work︎︎︎
(art direction, photography, graphic design, video, production, strategy)
About︎︎︎
DIZZIAK is the award-winning, ultra-hydrating beauty range for every hair type and every body – no exceptions and no exclusions
The project aimed to develop a deep understanding of Dizziak's brand identity, marketing strategy, and target audience to craft a campaign aligned with the brand's vision.
We analysed deeply Dizziak's branding, diving into the brand's passion, vision, and product details. This was followed by an exploration of marketing strategies, focusing on Instagram engagement and website content to discern consumer demographics and preferences.
The team identified brand pillars—diversity, spontaneity, and hydration-focused products. From this foundation, consumer personas and a campaign rationale were developed to encapsulate the essence of the brand.
Detailed concepts were devised for each content pillar: Product Placement, Real People, and Editorial. These concepts were brought to life through photo and video shoots, meticulously executed to capture the brand's essence authentically.
The project successfully translated research findings into actionable campaign strategies, producing a cohesive set of assets reflecting Dizziak's brand identity and consumer appeal. Throughout the process, creativity, professionalism, and teamwork were paramount.
The project aimed to develop a deep understanding of Dizziak's brand identity, marketing strategy, and target audience to craft a campaign aligned with the brand's vision.
We analysed deeply Dizziak's branding, diving into the brand's passion, vision, and product details. This was followed by an exploration of marketing strategies, focusing on Instagram engagement and website content to discern consumer demographics and preferences.
The team identified brand pillars—diversity, spontaneity, and hydration-focused products. From this foundation, consumer personas and a campaign rationale were developed to encapsulate the essence of the brand.
Detailed concepts were devised for each content pillar: Product Placement, Real People, and Editorial. These concepts were brought to life through photo and video shoots, meticulously executed to capture the brand's essence authentically.
The project successfully translated research findings into actionable campaign strategies, producing a cohesive set of assets reflecting Dizziak's brand identity and consumer appeal. Throughout the process, creativity, professionalism, and teamwork were paramount.
Campaign rationale︎︎︎
"It is an unapologetic way of living. A way of Living by those who see joy and indulgence where others just see routine. Those with the grace to have a "bad hair day", not being shy to fully embracing it, too.
Those who get ready, while listening to their favorite playlist, shamelessly dancing around the house. The same playlist they hand to the DJ later.
You might call it a 'corrupt' way of living. we call it a virtuous one."
Those who get ready, while listening to their favorite playlist, shamelessly dancing around the house. The same playlist they hand to the DJ later.
You might call it a 'corrupt' way of living. we call it a virtuous one."
Editorial︎︎︎
For this concept, our aim was to infuse spontaneity, edge, and modern poise into our narrative. Set in an iconic London hotel, we wanted to emphasise the brand's connection with the city, blending metropolitan influences with a playful and unconventional approach to life. It was about embracing fun, finding joy in routines, and breaking boundaries.
credits: art direction by Jules Lansac (foad), Javier Barral, Jule Baur, Paul Paterson, Sarah Luisa Kuhlewind, photography by Jules Lansac and Javier Barral, videography by Sarah Luisa Kuhlewind, styling by Jule Baur, Kenny Downs, Lucy Naomis, hair by Ronke Olaibi, make up by Joana Calhandro, production coordinator and set management by Sarah Luisa Kuhlewind, models Laure Marchal and Yannick Geudens represented by Body London, location The Princess Royal & Boutique Hotel @cubitthouse
Real People︎︎︎
For this concept, we sought a departure from the norm. This shoot would revolve around hair care but not solely about hair. It wasn't about having a good or bad hair day; instead, it was about embracing it all without adaptation. It was about defiance, refusing to make excuses or conform to societal norms of beauty; it was about authenticity. The only standard we embraced was bravery, seizing each moment to express our unapologetic selves.
All these photos are medium format film photography.
All these photos are medium format film photography.
Real People video︎︎︎
credits: art direction by Jules Lansac (foad), Javier Barral, Jule Baur, Paul Paterson, Sarah Luisa Kuhlewind, photography by Line-Teta Blémont, videography by Jule Baur, styling by Jule Baur, production coordinator and set management by Sarah Luisa Kuhlewind, models are @wylanamah, @dannichansey, @isabellamiglioli, @friendred0.0, @rutiiiiiiiiiiii.
Product placement︎︎︎
For this concept, our aim was to highlight texture, tactility, and sensuality, making viewers feel the products through the screen. With the products as the main focus, we emphasised their unique ingredients and natural composition by blurring the lines between skincare products and food, evoking feelings of desire, pleasure, and indulgence.
Product placement videos︎︎︎